Michelin Guide Welcomes Texas, Featuring Premier Restaurants Across Major Cities

Texas is now on the Michelin Guide map. Starting this year, Michelin, the most recognized rating system in the world will feature restaurants in Austin, Dallas, Fort Worth, Houston, and San Antonio, highlighting the state's diverse and ambitious culinary scene. 

Tim Fennell, director of Travel Texas, expressed enthusiasm,  "The Michelin Guide Texas will illustrate to global travelers the culinary journey that's waiting to be discovered in our state, featuring restaurants that embody our heritage and introducing innovative chefs and local artisans who are redefining our food scene." 

The Michelin Guide started over 100 years ago as a vehicle for tourism in Europe. Initially, the guide helped motorists plan road trips and therefore encouraged tire sales. Over time, it evolved to focus on highlighting restaurants. 

Michelin’s inspectors are renowned for their rigorous and secretive evaluation process. They anonymously reserve tables and pay for their meals to ensure they receive the same treatment as any other diner. 

Their assessments are based on five key criteria: quality products, harmony of flavors, mastery of cooking techniques, the chef's personality as reflected in the cuisine, and consistency across visits. This meticulous approach has established Michelin as the gold standard in restaurant ratings. 

Dean Fearing, a chef commonly referred to as one of the godfathers of Southwestern cuisine, remarked, "It is very important for Dallas. Finally: We’re going to be able to compete with New York, San Francisco, Chicago, and all the other cities that have Michelin." 

Michelin’s entry into Texas is expected to have a significant economic impact, much like hosting the Super Bowl or the Olympics. The prestige associated with Michelin stars will undoubtedly draw food tourists, bolstering the local economy. 

A 2019 study by EY revealed that 42% of travelers use the Michelin Guide to choose restaurants outside the U.S., and 61% of frequent travelers rely on it to select their destinations. This bodes well for Texas cities, as Michelin-starred restaurants often see a natural uptick in customer interest. 

Gwendal Poullennec, the Guide's international director, stated, "The Texas culinary scene has proven to be an exhilarating one, with multicultural influences, homegrown ingredients, and talent that is rich in ambition. Foodies and travel enthusiasts alike will find something to enjoy, with such a broad dining scene spanning farm-to-table dishes, fusion cuisine, upscale dining, and the famous Texas-style barbecue.” 

Michelin’s entry into Texas has the potential to significantly reshape the state’s culinary scene. “This guide provides Dallas visibility on a truly global stage," said Craig Davis, president and CEO of Visit Dallas.